Structured data is a standardized way to provide information about a web page. It helps search engines like Google to better understand what your content is about.
But what’s in it for you, and how do you implement it?
Let’s get into it!
How structured data helps your SEO
Schema markup, the cornerstone of structured data
The three ways of structuring data
Structured data beyond your website
How structured data helps your SEO
First things first, structured data is not a ranking factor. It doesn’t directly help you to rank higher in Google. However, there are many benefits. We’ll focus on the four most important ones:
Get rich results
Get into Google’s Knowledge Graph
Support semantic search
Support your E-A-T
1. Get rich results
Rich results are visually-enhanced search results with information pulled from relevant structured data. The most common type of rich results are rich snippets, like these:
The workload like this whatsapp number list allows both the vendor and the affiliate to focus on. Clicks are the number of clicks coming to your website’s URL from organic search results.
1 rich snippets
These can often boost clickthrough rates and increase organic traffic to your pages.
2. Get into Google’s Knowledge Graph
Google’s Knowledge Graph is a knowledge-base of entities and the relationships between them. You, your brand, and your products can all become entities that are established and influenced by structured data.
The most direct implication of getting into the Knowledge Graph is having a Knowledge Panel that provides more brand visibility and authority:
2 knowledge panel
3. Support semantic search
Semantic search focuses on the meaning behind search queries instead of traditional keyword matching. It’s how Google manages to return perfect results when you search for something as vague as this: