On November 28, 2019, BOSS Zhipin received hundreds of millions of dollars in Series E financing, and Tencent participated in the investment. In this capital winter, the direct recruitment of BOSS, who is brutally expanding, seems to be more than just brainwashing advertisements. 01 The savage growth of online recruitment industry is new In July 2014, BOSS Zhipin first came out. No one would have thought that in the solidified online recruitment industry, in front of the two mountains of Wuxiongfu and Zhilian Recruitment, this inconspicuous "unforeseen army" would set off such a wave. In 2019, the 5-year-old BOSS directly hired the daily active, monthly active, and total user data to rank among the top three in the industry, and the annual revenue exceeded the 1 billion mark. ;
With the enthusiasm for entrepreneurship in the Internet, to the return to calm, and then to the 5 years into the cold winter, the BOSS direct recruitment has made a solid breakthrough from the track, and it is difficult not to make people sigh and be curious. 1. Do you still think that online recruitment is a C-end product? It is found that when many online recruitment competitions phone number list are analyzed, they are all analyzed at the C-end. In fact, the main pain point solved by the online recruitment platform is to efficiently connect the supply and demand ends of recruitment and help enterprises complete talent recruitment services . From this perspective, most recruitment platforms are still biased towards B-end products, while C-end is more like a companion product.
A proof is that the main source of revenue for most online recruitment products currently on the market is basically their B-end customer groups. (Part-time/part-time distribution platforms can be discussed separately) 2. What differentiates BOSS Direct Hiring? Compared with other products on the market, the biggest difference between BOSS Zhipin is in the "direct chat". Both the boss and the cattle can initiate a direct chat and "efficiently" complete the exchange of resumes/WeChats/mobile phones in social scenarios to achieve Interview intention, issue an interview invitation. The essence of direct chat is not to go to the middleman platform, and even the purpose is to make enterprises more dependent on the middleman platform.