Continue reading! 1. Increase the time users spend on the page An important metric that demonstrates the effectiveness of your website, and Telephone Number List your marketing strategy as a whole is the time spent on the page. Increasing this metric doesn't have a magical outcome, but the likelihood of conversion or sale certainly increases when readers' of Telephone Number List actually consider what you have to say. If people leave as fast as they arrive, something is wrong. It is possible that your content is not relevant, or you are simply not Telephone Number List interesting enough to attract their attention.
There is a paradox or contradiction and that is that we manage to attract a reader through organic search, but once they get the Telephone Number List answer to their question, they immediately leave. By incorporating interactive content on your page, you give readers a reason to stay. There is something else to do, play, learn, or otherwise interact with, so some Telephone Number List readers will stick around and engage with that content. Again, average time on a page isn't usually the ultimate goal, but it's very important to gauge how well you're engaging readers. And, with the right interactive content, more time on the page can mean increased Telephone Number List conversions and/or sales.
They increase your CTR Click-through rate, or CTR is a crucial metric with which you can assess the success of your marketing plan. In fact, increasing the CTR is usually one of the permanent goals of a company's marketing. CTR is essentially the Telephone Number List of visitors who click on a landing page (such as the CTA link at the bottom of a post) after first landing on the original page, compared to the total number that landed on the original page. . How do Telephone Number List interactive content increase CTR? Let's say you write a blog Telephone Number List post that responds to search intent for a common question in your industry.