With the hits of "Youth With You 3" and "Creation Camp 4", the explosion of the two idol variety shows has allowed more people to see the potential of the domestic idol market, setting off a talent show boom, and for a moment it seems that everyone is Show powder.
The spring of the domestic idol economy industry has arrived. Idols are products carefully packaged by brokerage companies. Under the guidance of the brokerage companies, fans have formed specific consumption habits and behavior patterns. In the past ten years, many enterprises and capital I have tried various ways to copy this economic model to China, and all have been successful in a certain sense.
How do these talent shows make everyone addicted and crazy step by step? So today we will use the famous "addiction model" to talk country email list about how the draft makes you slowly addicted. Do the products and the approach to operations also have something in common?
The addiction model
Let's first look at what the "addiction model" is and how it and habit hold us back.
The addiction model was proposed by Stanford University professor Neil Eyal in 2017. He and Ryan Hoover studied more than 1,000 products. They have been thinking about a question: why some products can make people develop habits , and eventually addicted, and some products are not cared about?
After research and analysis, they found that all products that can make people develop the habit of use and continue to buy are in line with a business law, which they call the "addiction model".
There is a saying in the book about addiction: "If you feel pain because you can't carry out a certain behavior, it means that a habit has been formed." - "Addiction"
The habit mentioned here is addiction, and there is an unbreakable bond between the two.
Addiction model: trigger-action-variable reward-investment.
Integrating into talent shows: The first step is to attract the audience into the pit, which is called "triggering".
After the trigger, the second step is to act; the various support links in the talent show lead to audience interaction.
After the action, if you want to reward the user, it must be a variable reward. The so-called variable reward means that the reward must be unpredictable, and the audience cannot guess the debut list until the last moment;
Finally, it is to let users make more and more "investment" in the product.
Through the user's "input", the next "trigger" may be generated, thus starting a positive cycle.