The most intuitive feeling for users is that it is better to go directly offline to taste delicious food, because the delivery process and the dining link have changed the food.
The solution lies in the high-quality Buy email list distribution process (fast, good) and the processing of ingredients, such as turning some food into semi-finished products, which can be completed by the central kitchen or simple processing by users, such as heating.
2. Delivery speed
Users hope to receive the order immediately, but they often need to wait for more than half an hour. If it is raining or peak season, users will basically be hungry and anxiously waiting for the takeaway to come to the door.
For the solution of delivery speed, there are 3 angles that can be done:
(1) Platform
By increasing/crowdsourcing delivery personnel, optimizing delivery efficiency (delivery route, pick-up route, deliveryman selection and scheduling).
(2) Merchant
Give the expected model to the merchant, so that the merchant can prepare the relevant food in advance and save the waiting time when picking up the meal.
(3) User
Train users to place orders early and set a delivery time. The main reason why users are reluctant to place an order early is the embarrassment that the user does not know what to eat and finally has no way to place the order until the meal time. The solution can be motivated (preferring a discount for early ordering to cultivate user habits), recommendation (through Algorithms, communities, pgc and other methods allow users to confirm the food they want to eat in advance). However, the scheme must ensure that