The Mid-Autumn Festival is a festival that symbolizes reunion. In order to cater to the traditional gameplay of this atmosphere, most of the brands Fax List launch marketing activities with the theme of "family affection and reunion". This method is not wrong, but the essence of brand marketing is topicality. Among the emotional cards, too homogeneous themes cannot stir up the market, and there is a high probability that the brand budget will be lost. Of course, this does not mean that we should blindly "grandfather" and launch a marketing campaign for the pursuit of curiosity.
If the extremes are the opposite, it may cause the brand to fall into the situation of public opinion turmoil. Marketing methods that are too normalized Fax List or too curious are not the best strategy for nodes to "get out of the circle". This is essentially "chasing" hot spots. After a wave of marketing activities has passed, it is difficult for brands to leave substantial users and brand assets. In fact, using differentiated gameplay, citing social macro issues or obtaining creative inspiration from traditional culture is one of the best choices for node marketing.
For example, more and more brands use the Mid-Autumn Festival as an incision, trying to touch more grand cultural topics, which can not only demonstrate the social value of the enterprise, but also serve the long-term development plan Fax List of the brand. In this way, node marketing is no longer an independent single-point strategy for brands, but a part of brand image building and deepening connotation. This is actually a reflection of the relative maturity of the brand's macro marketing strategy.